Check out the full schedule of Gotex SHOW’s side events. Watch live the final of the New Designers Brazil contest and see the lectures of SEBRAE and BELAS ARTES about the fashion market.

The events are free! To watch, just sign up on the website or at the fair.

1st DaySeptember 29th, 2015


Final of the New Designers Brazil contest

desfile-novos-designers-brasilWho will be the next revealing fashion designers? Come see it closely!

São Paulo EXPO - Pavilion 2

2nd DaySeptember 30th, 2015
14:00 — 15:00

E-commerce for clothing: a new channel to increase your sales – Jairo Lobo Migues, SEBRAE-SP

palestra-loja-virtualThe lecture is destined for those who want to know about “e-commerce” or even plan to invest in this area. It will be approached key points that provide guidance on planning, implementation, management and dissemination of an online store.

SSão Paulo EXPO - Pavilion 2
15:00 — 16:00

Fashion e-commerce landscape in Brazil – Jairo Lobo Migues, SEBRAE-SP

palestra-ecommerce-brasilAims to enable the participant to understand the main differences of an online retail compared to a physical one and therefore allow more companies to have access, create and improve virtual fashion stores operations, based on the history of fashion e-commerce and elements that compose the electronic retail.

São Paulo EXPO - Pavilion 2

16:00 — 17:00

The fashion blogging impact in brands communication – Prof. Dr. Carol Garcia, Belas Artes

palestra-fashion-blogThe lecture shows the differences between investments in print and digital media, focusing on fashion blogs. Treats the course of the main national and foreign fashion blogs, considering the tools used by them to ensure interaction and customer engagement.

São Paulo EXPO - Pavilion 2

3rd DayOctober 1st, 2015
All day long

Exhibition of the looks from the New Designers Brazil contest

exposicao-manequins-novos-designers-brasilExhibition of the looks presented at the final of the New Designers Brazil contest.

São Paulo EXPO - Pavilion 2

About the speakers

Jairo Lobo Migues


More than 20 years of experience in Information Technology, experienced in national and multinational companies from all industries; MBA in Business Management, specialization in Systems Analysis and degrees in Business Administration and Social Communication in Advertising.

Prof. Dr. Carol Garcia


Carol Garcia is a journalist, teacher and PhD in Communication and Semiotics from PUC-SP. Founder and chief culture officer of Nau agency, conducts extensive global travel focused on acculturation branding. Professor at the University Anhembi Morumbi University Center and Belas Artes of São Paulo, coordinates the TG (Thematic Group) Fashion and Fashion Colloquium Globalization and is director of international relations at ABEPEM.