The “GO TEX SHOW – International Trade Fair for Textile Products” received, on 28 October, the president of CCCT – China Chamber of Commerce of Import and Export of Textiles Hui Jiang , which opened the program of the “ Textile Forum on China-Brazil” with the presentation “Current Panorama of Chinese Textile Industry and the Way for Brazilian companies reach the world’s largest market “.
The executive provided important data on the largest producer of textiles and clothing world, which reaches an annual turnover of $ 300 billion. According to the executive, only from January to August 2014, the textile market and Chinese clothing handled more than $ 210 billion, and has been exported a total of US $ 193 billion in goods and imported $ 17.6 billion.
The largest consumer market for Chinese products is the European Union, which, from January to August this year, bought $ 40.16 billion in goods from China. The US ranks second place with $ 29.16 billion. The countries of Asia, excluding Japan, occupy the third position with $ 22.73 billion in goods purchased from China, while Japan is alone in fourth place with $ 15.4 billion and bought the first eight months the year in textiles and clothing from China.
According to Hui, Brazil in 2013 bought US $ 4.11 billion in textile and clothing products from Chinese manufacturers, and 34.5% of imports are fabrics. But the main Brazilian products purchased by Chinese companies is cotton.
For Brazilian companies wishing to enter the Chinese market, Hui reveals that CCCT has an exhibition center in the city of Shanghai, where events with the participation of many foreign companies are carried out, including conditions differentiated to encourage the participation of Brazilian companies.
According to the executive, Brazil and China can complement each other, as there are still markets where Chinese enterprises need to improve. To reach the Chinese market, Brazilian companies need to focus on quality, product differentiation adding Brazilian securities that the Chinese appreciate. “Brazilian football, for example, is famous in China; A Brazilian company develops a product that is related to a great Brazilian player, this product is sure to be a success in China, “he says.
Another market that can still be explored by Brazilian companies are the technological and functional fabrics. “Brazilian companies should invest in waterproof fabrics or thin fabrics, able to maintain body temperature,” says Hui.